The speed and quality of digital have also cut the time from order to delivery and enabled printing of high value added jobs. Variable data allows each print to be unique making it profitable for short, medium and even long run lengths – all with very fast turnaround – many times within 24 hours of submitting an order. Meanwhile demand for these types of jobs is in a steep decline.ĭigital print, on the other hand, has revolutionized the industry by eliminating plate-making, minimizing setup and maximizing consistency from the first print to the last. Traditional offset printing requires plate making, setup-time and extensive test printing, making it relevant only for long run lengths with long lead times. In many ways, digital printing has already reinvented the printing industry.
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